Move Your IT Skills Closer to the MoneyMove the IT skills you already have closer to the customer—and closer to the money. Your technical work starts touching revenue, risk, customers, and business decisions. That changes what companies are willing to pay you. These Are the Jobs
Customer-facing IT might be where you started at $15/hour on the Help Desk. Funny enough, it can also be the lane you loop back to when you’re trying to break $200K. The difference is what you’re bringing to the customer now: Years of technical experience. A specialty. Better judgment. The ability to connect tech to the business. Titles are made up. Watch the work. You still talk to engineers. You just also explain why the business should care. That second part changes the pay. What It PaysU.S. mid-career ranges. Not internet-lottery numbers. Sales / Solutions Engineer Base: $120K–$160K OTE: $150K–$220K+ Solutions Architect / Senior Customer Engineer Base: $140K–$190K Total: $160K–$230K+ Technical Consultant / Professional Services W-2: $130K–$180K Contract work can pay more. Forward Deployed Engineer At most software companies, this looks like a highly paid implementation / solutions role. At a few AI and Palantir-style companies, it can pay like senior engineering plus customer leverage. Don’t anchor yourself to the extreme end. OTE = On-Target Earnings. Base salary + bonus or commission if you hit the plan. Why These Jobs Pay MoreYour technical work is attached to money the company can make, save, or lose. Internal IT is often paid to keep things running. These jobs get pulled into:
Same technical brain. Different proximity to the business. A system going down internally is a technical problem. A system blocking a $1M customer is a business problem. That’s one reason vendor-side IT can pay more than internal IT. You’re nearer the money. You May Already Have the ExperienceIf you’ve explained technical work to management, vendors, or customers, you’ve already touched this lane. That includes:
Your title might say Sysadmin, Network Engineer, Help Desk, or IAM Analyst. Doesn’t matter. The work underneath the title is what you pivot with. Password resets, MFA, AD groups, provisioning, access reviews, SSO calls. A lot of that is already IAM. I broke down how to spot the IAM already hiding in a regular IT job. Talk Like This and You Get More ValuableTranslate the technical work into cost, risk, time, or revenue. Instead of just saying: Implemented SSO → Reduced password-reset tickets Turned on MFA → Reduced account-takeover risk Automated provisioning → Got new hires productive faster Fixed the integration → Unblocked the customer Ran access reviews → Made audits easier Same work. Better framing. Don’t just say what you configured. Say why it mattered. Who Cares If It Breaks?The more expensive the problem, the more valuable the person trusted to solve it. If a failure annoys one teammate, that’s one thing. If it affects:
Now it’s an expensive problem. That’s why customer-facing technical roles can pay more. You’re solving problems where money is involved. The Sideways LadderYou don’t always have to climb higher technically. You can move sideways into a role that pays more for the experience you already have. Most people only see: Help Desk → Admin → Engineer → Senior Engineer → Principal That’s one path. There’s another. Engineer → Solutions Engineer Sysadmin → Technical Consultant IAM Analyst → Customer Engineer Network Engineer → Solutions Architect You don’t always need to become dramatically more technical. Sometimes the move is sideways. You take what you already know and put it closer to the business. Why This Lane Paid Off for Me in IAMIAM gave me a technical specialty I could put directly in front of customers and expensive business problems. I didn’t map this out on day one. I started in networking. Then identity kept showing up in the work I already had. Eventually, the work moved closer to customers and business problems. That combination is how IAM became my $170K+ IT niche. IAM works especially well in this lane because identity touches:
You become the person who can move the pieces. Get Closer to the MoneyYour next raise may come from repositioning what you already know instead of learning something new. Technical knowledge gets you into IT. Specialization can get you six figures. Put that specialization next to revenue, cost, risk, or customers and another pay tier opens up. You don’t have to leave IT. You don’t have to become management. You don’t necessarily need another cert. You may just need to move the skills you already have closer to the money. |